The Bird Flu Infection Essays

The Bird Flu Infection Essays The Bird Flu Infection Essay The Bird Flu Infection Essay 1. The Bird Flu Infection Evelyn Rivera July 26, 2008 Speech 101 Informative Speech Imagine waking up one morning not able to move because all your muscles hurt, and have a fever of 112 with a sore throat and you have difficulty to breath. While all this is happening, you can’t see what is going on with you because your eyes are infected. This is what will happen to you if you are infected by the bird flu. Today, I am going to inform you about the Bird flu also known as the Avian Flu. I am going to explain where it comes from, how it affects us, and how the government and health officials are trying to stop the virus from spreading. The social significance of the bird flu is how much it has spread and how it threats our lives. Finally, now that you learned how it affects us I am sure that you want to know how to prevent it. In the website www. cdc. gov , the Centers for Disease Control and Prevention also known as CDC, have a vaccine that was approved by the Food and Drug Administration also known as the FDA and is the first U. S vaccine for humans against the bird flu. The CDC and the government set some guidelines to prevent the flu from spreading. For example, they would close the public schools, cancel public gatherings, and any contact for the flu not to spread. In conclusion, the bird flu may become a pandemic threat throughout the world if we can’t prevent it. Today I have informed you about the bird flu. I explained where it comes from, how it affects us, and how to prevent it. If you would like some more information on the Bird Flu you can go to www. pandemicflu. gov. Thank you. 2. Speech to Persuade Energize Me! P. E instructor and father of three Jason Hales neck had been aching for months. After three surgeries, his pain had done little but worsen. The hardest part of the entire situation was now, on top of the daily pain he had to deal with from his physical problem, he had a Vicoden addiction to top it off. In an attempt to stop his downward spiral of pain and pills, Hale contacted a local acupuncturist. After just three sessions, he could experience entire days pain free. Four months into the treatments, Hale was pain and drug-free. A medical miracle? Most doctors and scientists would say no. Thats the reason Hales doctors never informed him of the option of using energy medicine in the first place. Acupuncture is just one of the many treatments in the field of energy medicine that offers true healing results. As such, despite the critics complaints, it should be integrated into mainstream medical institutions and offered to patients as a choice of healing therapies. Admittedly, the field of energy medicine is a confusing topic for many. Energy medicine encompasses so many areas, it can be hard to sort out fact from fiction. The term energy medicine encompasses a variety of different medical techniques, including acupuncture, yoga, reiki and massage. By applying pressure or directing energy through the hands to specific points on the body, it is possible for practitioners to change the flow of energy in the body, alleviating pain and preventing disease. It is indisputable that energy is the way in which the body functions; we need energy for everything from doing physical activities such as running, to digesting food, to even working on the cellular level to grow and copy our DNA. Energy medicine works by diagnosing and treating the blocked flow of energy within our bodies to create balance and well-being. Scientists and doctors in the Western world suggest that energy medicine is little more than a scam. One article went so far as to report that most called it outrageous quackery. In fact, many warn that energy medicine is quite dangerous to those with serious medical conditions, as many choose these practices over more traditional medical procedures. A 1993 New England Journal of Medicine study, though, went against the medical establishment in suggesting that thousands use energy medicine successfully for chronic pain their doctors are simply unable to treat. The simple truth is that practicing energy medicine can help heal and protect the body. By giving patients a choice in mainstream medical institutes, they have more ways of gaining a healthy lifestyle. It is important to note that energy medicine is never dangerous. Therefore, even if a technique doesnt work, the patient will be left in no worse health than when he or she started, which is not always the case with mainstream medical procedures. In view of this fact, there is really no reason to not give energy medicine a chance to help. While many suggest that energy medicine just doesnt work, the other major argument against including it in mainstream medical institutions is that it wastes money. The National Institute of Health created the National Center for Complimentary and Alternative medicine in 1999 with a budget of $50 million dollars. Traditional doctors and scientists were outraged at the fact that the fifty million wasnt allocated to their own programs. Most seem to be against even studying its effects. This is, perhaps, because they are frightened by what preliminary studies show. Since 1966, over three hundred thousand studies have been completed to show the effectiveness of energy medicine. And, if nothing else, energy medicine critics should be silenced by the fact that it provides peace of mind and relieves stress for many patients. Studies have proven that positive thinking or a positive outlook on their disease can help a patient be more receptive to mainstream treatments, which in turn can help cure illness or prolong life. This effect alone is worth the money to help study it. Energy medicine should be a choice for patients, and mainstream doctors should research and accept the benefits of these practices. By allowing energy medicine to be integrated into mainstream medical institutes, we cannot hurt patients who are suffering, and it is very possible that we may help them. The important thing to remember is that by providing many forms of treatment in conjunction with one another, doctors can effectively save the lives of patients, or at least make them comfortable in their last days. Energy medicine is one such treatment method that should always be considered.

Take this quiz to find out if youre working too hard

Take this quiz to find out if youre working too hard Early mornings, late nights, and about 6 cups of coffee in between all of it†¦ Does that mean you are being over worked? Over working can take a toll on your health both mentally and physically. It is  hard to find a balance between work and your personal life since we have technology in the palm of our hands. But as they say, hard work pays off†¦right? But how do you know when it’s time to take a step back and take some time for yourself. Take this quiz and find out if you’re great at your work-life balance.  Ã‚  Ã‚  Source [Playbuzz]

Female Style Essay Example | Topics and Well Written Essays - 750 words

Female Style - Essay Example This context seeks to find the truth of this hypothesis by comparing works of two authors. The authors include Rachel Blau DuPlessis, For the Etruscans and Elaine Showalter, Feminist Criticism in the Wilderness and their feminism writing styles respectively. Rachel Blau Duplessis in the book The new feminism Criticism and the Pink Guitar depicts various styles that relate to the women’s way of writing. There is a rich use of rhetorical questions said to a women’s genre.Rhetorical questions have their usage when one wants to capture the concentration of his audience. For example, when she asks about what happened to the girl who met her bereavement (Duplessis, 126). This is a rhetorical question that does not oblige anyone to answer or offer their opinion. Rather, this rehetorical question seeks to compell the readers to reason with the author. The rhetorical question aims at creating suspense that makes readers yearn to find the truth. The author also uses rhetory by asking whether the girl became Estrucans. This is a rhetorical question that requires no answers. Therefore, out of evidence, it is true that women consider using rhetorical questions while writing. The other style that depicts women’s writing is the use of fiction. When the author talks of the fact that he thought that he was a an artist, this depicts fantacy. Women’s writing has the aspect of using fictional writing. Fictional writing is one that explores on things that not practical at present. Therefore, this aspect shows that the women explore on fictional matteres while men exploit factual happenings. Fictions shows that women are prone to speculating issues and hoping for matters. This is the opposite of men who seek to talk about facts as researches reveal. The other aspect that shows women’s writing style is the way Rachel uses the pronouns I and she in her writing (Duplessis,160). She does not use the exact nouns in her writing of women ctriticism. The

Financial systems around the globe Essay Example | Topics and Well Written Essays - 1500 words

Financial systems around the globe - Essay Example Nowadays, there is a considerable change in these methods as the concepts of transaction cost and use of full information are removed and intimidation has increased in today’s financial market. It’s difficult to bring these changes with the traditional method of financing growth. There is also a tendency in the direction of cross border merger and acquisitions among great financial service firms in diverse nations. These cross border merger and acquisitions frequently engage big universal sort of institutions that give numerous types of financial services to multiple nations. There are two basic methods, which are used nowadays, which are bank intermediation based method and market based financial system (Leyland and Pyle 1977). We know that there is a diversification of financial systems in different countries. Most of these countries have bank intermediations and market based financial systems but the importance of these systems is comparatively different from each ot her. United States has â€Å"market based financial system†. The financial market has an important role in the financial environment of the country and the banks’ intimidation is insignificant (Leviene 2002). Germany has â€Å"bank intimidation based† financial market. In such financial environment, banks control the allocation of credit and financial markets are not as important as in US. Besides this is confirmed that the financial systems vary from one another according to different countries and due to this, the financial growth rate is also different for each country according to their selection of the financial system.... financial systems because every financial system provides unique functions that are meritorious, and due to the difference in the functions the financial growth of a country also varies (Allen and Santomero 1997). Worldwide or global banking is a substituted method to a stock market to share the risk, collect information for providing the guidance to generate the information and to match corporate governance of different countries. Here, we have discussed about Germany, where the size of the stock market is small & banks carry the entire risk related to the equity, right of proxy regarding the other’s shares. On other hand, banks are working as the representatives to manage the affairs such as to borrow loan and other corporate activities. The thing, which needs to be examined is whether the bank is working as the substitute of the stock market or it has the information about the dealings of the firms, if banks are working as the substitutes of the stock market then the perfor mance of the firms should improve but if they have some kind of private information regarding the firms then they may be a part of conflicts of firms with the equity holders and with those who voted in proxy through banks. It investigates through the facts and figures that the banks influence the performance of German firms and the rest of conflicts arise because of it (Gorton and Schmid 2000). Banks and other financial intermediaries are the basis of outsourcing to the firms. Intermediaries supply more than 50 percent of outsource funds from the countries that are United States, Japan, the United Kingdom, Germany, and France. The investors primarily borrow money as a loan through the banks and they do not directly borrow the loan. Diamond gives a model of Financial Intermediation and Delegated

Notable Clauses In Icheme Contracts Construction Essay

Notable Clauses In Icheme Contracts Construction Essay A construction project can be have a good start. Owner according to their own actual situation choose Procurement Methods. And Then according to the time, quality, costs etc, choose the tendering methods. Finally according to their own construction project consider based on the main body of the building design select a standard form of contract. 2. Procurement Methods The procurement is a term used to describe the activities carried out by the client or employer is seeking to bring construction or renovation of buildings. It is a mechanism which provides a solution to the question: how do I get my project built? In most projects, the client (usually through their advisers or internal team) will start the procurement process by developing a project strategy. The strategy needs to weigh the benefits, risks, and budget constraints of a project to determine what is the most appropriate method, procurement contractual arrangements will be required. With every project, the clients concerns focus on time, cost and quality (or performance) in relation to both the design and construction of the building. Understanding of risk is very important, because although each procurement methods follow a comprehensive set of rules and procedures, there are risks associated with select any particular route. The JCT contract specifically for different procurement methods are used in the construction industry. There are three main procurement methods : Traditional system Client development projects of the business use cases, provide a brief, budget an designate a team of consultants to prepare a design, plus the tender document. Client appoints the construction contractor construction architect design, by the completion date of the contract and the agreed price. Usually much of the work is sub-contracted to specialist firms but the contractor remains liable. Consulting firm manage the contract on behalf of the client, and suggested that the relevant aspects of the design, progress and stage payments must be paid by the client. Separate contractors from design can mean lost opportunities for contractor or expert contractors to enter. This strategy is the choice of a low-risk client want to reduce their exposure to cost overruns, delays, or design failure. This is probably the most commonly used method of procurement and it is suitable for: all clients, including inexperienced clients complex projects and projects where functionality is a prime objective However, it is not suitable for fast track projects Figure 1: traditional procurement process Source: http://www.google.com.hk/imgres Design and build system The main contractor is responsible for both design and construction and will use either internal designers or employment consultants to perform design. Most of the construction work will be carried out by the experts or subcontractors. Design and build approach gives the client a single point of contact. However, the cost of construction costs submitted by the client, as well as an earlier design than the traditional method. While the risk transfer of the contractor, which is very important to the design of liability insurance is to keep it to cover the risk.Change by the client in the design can be expensive, because they affect the entire design and construction contract, not just the cost of the design team. This method of procurement involves the contractor being responsible for design as well as construction, it can be suitable for: all clients, including inexperienced clients and those requiring distance from the project. cost certainty faster track However, it is not suitable for: an uncertain or developing client brief complex buildings Figure 2: design and build procurement process Source: http://www.google.com.hk/imgres Management Contracting The client appoints designers and a contractor(management contractor) separately and pays the contractor a fee for managing the construction works. A feature is the early appointment of the contractor to work alongside the design team to develop a programme for construction and contribute to the design and costing of the works. The works are let competitively by the management contractor to subcontractors and specialists in appropriate works packages. This approach often means that design and the start on site overlap, with the design and tender packages becoming available just-in-time to suit the construction programme. Management contractor will not carry out construction work. This preserves the management independent contractors and strengthen a consulting firms relationship with its customers. Payment plus a consent fee based on the cost of works package to the management contractor. This is suitable for: fast track projects complex buildings a developing brief However, it is less suitable for: inexperienced clients cost certainty before starting construction clients wanting to pass risk to the contractor Figure 2: Management Contracting process Source: http://www.google.com.hk/imgres Tendering This offer the time needed to complete a project, money and other conditions related to contractual obligations to complete construction projects collectively form a tender. Management and business decisions to tender is called a tender, to do so is based on a variety of details, such as estimated. There are three types of tendering methods used in construction industry: 1. Open Tendering An open tender is a tender invitation sent to all interested contractors, so they can submit the tender. This process is considered to be one of the most fair way, even an unknown or new contractor can have the opportunity to get the contract. Advantage of the open tender To the high level of competition and contractors often give the best price and the other bidding methods. There is no limit bidders list, it does not allow favoritism. This is a very transparent process, to ensure that the contractors and the best price and meeting all the technical requirements to win the tender. This process is usually by procurement management board, its staff is trained to make this exercise and the Board to ensure that all procedures involved in the tender. The disadvantage of the public tender The low prices are usually damage the quality and often cause the client to get the low-quality work and night to complete the work. In view of its public tender, where the number does not limit the contractor bidding to become coarse, tender analysis and lengthy work often leads to delays and high cost. 2. Selective Tendering In this process, the selected contractors were invited to tender to tender. However, this approach leaves a lot of space prejudices. This process can reduce the competition for those invited to tender. The method has been applied to the case when building a little selective and requires high-tech and specialized expertise, skills and experience. Only those contractors to meet all these needs is to invite tenders. Advantage of selective tender An advertisement may produce several interested contractors and suitable Firms are selected to tender. The consultants may contact those they would wish to put on an ad-hoc list. Many local government and national institutions to maintain approved contractor list in certain categories, such as the type of work and cost range. Require the Contractor to include in the select list of bidders usually required to provide the information on their financial and technical performance, especially when you consider the type of work. National Joint Advisory Committee Building (NJCC) wrote a standard form of tender questionnaire Private so the contractor can be ready to answer related issues in advance. These problems are mainly processing projects in the past three years. Once the form has been completed, it can be used for a specific project or compile a list of the selected contractor 3. Negotiated Tendering. This process involves negotiations tender consulting client select contractors consultation contract, its terms and conditions. This process uses a special case. For example, usually in the case of an emergency, you need to complete a project in a very short period of time or complex contracts, financial and technical performance are difficult to identify. This proposed standard procedure for situations involving the safety of major national projects. STANDARD FORM OF CONTRACT A standard form contract (sometimes referred to as an adhesion or boilerplate contract) is a contract between the two parties, the terms and conditions of the contract party, the other is set on a either accept it or leave it stance with little or noability to negotiate terms that are more favorable to it. Example of the standard form of contract insurance (insurance companies decide what will and will not guarantee that the wording of the contract) and contracts with government agencies (in some terms must be included by law or regulation). There are many of the standard form of contract for international construction project. Such as FIDIC JCT IChemE etc. Standard Form Contracts: FIDIC FIDIC is International Federation of Consulting Engineers, the French acronym. It was founded in 1913, aims to promote the interests of engineering companies in the global consulting. It is best known for its range of standard contract conditions for the construction of plants and design industry. FIDIC form of contract is the most widely used form of the international community, including the World Bank, its projects. The the FIDIC rainbow kit new contract was published in 1999, including: Red Book: employer of construction conditions of contract for architectural and engineering design; Yellow book: Conditions of Contract for Plant and Design; Silver book: Conditions of Contract for EPC / Turnkey Engineering; Green book: a short form of the contract conditions. These new form of the first version and user-friendly design, with a standardized method to reduce the general conditions from the more than 60-year-old to 20 terms and conditions. Additional forms since 1999, including: Blue book: the contract dredging and reclamation; MDB / FIDIC Contract: FIDIC conditions included in the standard tender documents multilateral development banks; The White Paper: client / consultant model services agreement; Kims book: FIDIC design, construction and operation of the project. Red and yellow book has a similar structure, with 20 of the general conditions. Have guidance, assist in the preparation of the special conditions, and add specific conditions. The Red Book (construction contract for building and engineering employers) to work for the employer is responsible for the design. This is a re-contract, which means the employer and the contractor agreed to in the the contract rent type of work, and those interest rates will be applied to the amount of work, contractor implementation. Employers need a lot of risk is estimated to be more or less accurate, the contractor must ensure that the number of the unit price is enough. The yellow book (plants and design, construction contract) works designed for the use of contractors. This is a one-time contract, the Contractor undertakes to deliver the project, a fixed price. Contractors, therefore, requires a lot of risk. Standard form contracts: JCT JCT contract, in the form of the most common standard form of construction contract in the United Kingdom, accounting for about 70% of the UK project. The Joint Contracts Tribunal Joint Contracts Tribunal, composed of seven members represent a broad range of interests in the building and construction industry. It produces standard forms of contract, notes and other standard documentation used in industry. The JCTs intention, they represent a balance between the parties to allocate risk arising from contracts. The JCT suite of contracts The latest version is the 2011 package. Need to consider the to modify housing grants, construction and regeneration Act of 1996, thus affecting the payment. However, previous JCT is still in use. Main contract JCT suite (see the JCT Contract) listed below. This guide will focus on the following form: Standard construction contract (SBC); Design and build (DB). Format and structure A JCT contract in the standard format is: Articles of agreement; Contract matters: these contain specific information; Conditions of Contract; Timetable. The contract payments JCT flexible. They may allow pre-paid contractor from the employer, usually accompanied by payment of security such as bonds and / or invoice once the work is completed certification. Certification by an independent third party (such as architects, the employers agent or contract administrator). Usually paid by the temporary work progress. Design Build Contract D B is a popular form of contract in the JCT suite and is often used for large-scale, complex construction projects, such as stadiums, shopping centers and office buildings. It uses public and private sectors. The key characteristics contractor D B contract will design works to it by the employer based on demand (ie, employers hope from the building). The contractor will have a contractors proposal (set how the contractor will receive the needs of employers). Then, it will perform a total work (see the contractors proposal) Standard Building Contract Sometimes described as traditional contracting, the contractor will not be involved in any aspect of the design in a Southern Baptist. Works will be reference to the drawings and BOQ prepared by or on behalf of the employer to the contractor. BOQis actually a list of project construction cost (including a description of the number of projects and needs) and pay the foundation. Standard Form Contracts: IChemE The institution of Chemical Engineers (IChemE) is a global professional engineering organization, was founded in 1922. It creates two sets of forms of contract for international and UK projects in the process industries such as food production, chemical and pharmaceutical. These are turnkey contract for the project is transferred to the buyer in a ready-to-use condition. Each form of IChemE Contracts Manual contains a model form of agreement, general conditions and detailed guide pointed out to assist the user to prepare a contract. This guide provides a simple look at the three main IChemE forms of contract. The three major forms of contract IChemE contracts for the procurement process plants specialized machinery but can be used for other infrastructure projects. The three main forms of contract are color-coded according to the pricing mechanism. Red Book Lump sum, or fixed-price contract: A fixed price for the entire work; Contractor the risk of any additional costs exceed the fixed price; The contractor may still recover additional costs depending on the agreement. Green Book Repayment contract: Contractor may be required to recover the costs in the implementation; There is no pre-fixed price; The contractor will take fewer risks. Burgundy Book the target cost contract: Pricing mechanism is a variation in the terms of repayment; The costs can be claimed a fixed level (goal of); The final cost is higher or lower than this target, different gains or losses shared in an agreed proportion. The IChemE publication of the international form of red, green and Burgundy Books in 2007. Contract structure The contracts IChemE package follow the same basic structure: Agreement; contract conditions; generally; special: and other standard forms of contract, specific conditions are necessary and need to be drafted to meet the law applicable to the project. The other specific conditions may also be needed; specification; timetable. Notable clauses in IChemE contracts Extensive testing system: IChemE contracts contain a more comprehensive testing program for before and after the completion of, than some other standard forms of contract; Acquisition of tests and procedures: the IChemE detailed testing mechanism including separate tests when the project is completed, when the plant is in the employer receives. Analyses the contractors obligation against the design consultants liability during the design stage According to this project use the FIDIC(YELLOW BOOK) Contractors General Obligations The Contractor shall design, execution and completion of the works in accordance with the contract, shall remedy any defects in the works. Once completed, this work should be suitable for the purpose of work as defined in the contract. The Contractor shall provide plants and contractors in the file specified in the contract, and all contractor personnel, goods, supplies and other things and services, whether it is a temporary or permanent nature, requirements and the design, execution and completion of and repair defects.The Works shall include any work which is necessary to satisfy the Employers Requirements, The contractors proposal and timetable, or implied contract, and all the work (although not mentioned in the contract) is necessary, stable or complete, or safety, proper operation works. Appropriate, stability and security of the Contractor shall be responsible for all site all methods of operation, construction, and all the works. The Contractor shall, whenever required by the Engineer, submit a detailed arrangements and methods of using contractors for the execution of works. There was no significant change in these arrangements and methods should had informed the engineer. General Design Obligations Contractor shall implement responsible design works. Designers should be designed to prepare qualified engineers or other professionals to comply with the standards (if any) specified in the employers needs.Unless otherwise provided in the contract, the Contractor shall agree with the name of the matters and each designer and design subcontractors. The Contractor warrants that, he, his designers and subcontractors have the experience and capacity necessary for the design. Contractors, designers should be available to participate in the discussion of the engineers at any reasonable time, until the expiry date of the Defects Notification Period. Commencement of the works in the receipt of the notice under section 8.1 [Contractor shall carefully review the requirements of the employer (including design criteria and calculations, if any) and the items mentioned in paragraph 4.7 of the reference [set]. Within the time limit specified in the Appendix to Tender, calculated from the Commencement Date, the Contractor shall notify the Engineer of any error, error or other defect found a reference to the needs of employers, or these entries. After receiving this notice, the Engineer shall determine the terms of 13 years [variation and adjustment] applies, shall notify the Contractor accordingly.In a way, (taking into account the cost and time) an experienced contractor due diligence exercise will find the error, error or other defect when the inspection site and employer requirements before submission of tender, completion time may not be extended and the contract. The price shall not be adjusted. Conclusion First Based on this case study, the essay show us a Singaporean company proposes to build a 40-storey hotel with 2 levels of basements at City Square, Johor, facing the water front. And then the Singaporean company entered into a contract with Alpha Design Tech. Pvt.Ltd, a Singaporean design consultant. And Alpha Design Tech Pvt. Ltd is responsible for design and selection of contractor for the client. A Malaysian builder was awarded the project with condition that the Malaysia contractor company would enter into a contract with Alpha Design Tech Pvt. Ltd here on. So i think the most suitable procurement system is he novated design and build method. Because the client(Singaporean company ) want to use the design team(Alpha Design Tech. Pvt.Ltd) make plan so They reach the contract relationship. And design team to find think appropriate contractor, the contractor must be use the design teams drawing. Usually, this way is novated design and build method. Second in this case study The Singaporean company is concerned about other aspects, among others: facade lighting acoustic system mechanical engineering marine engineering fire engineering So this Singaporean company In order to find a more suitable for this project construction contractor, lists several requirements, This also reflects Singapore company chooses the selective tendering. finally the client is a Singaporean company, the design team Alpha Design Tech is a Singapore based multi-disciplinary consultant with architects and engineers from Singapore, Thailand, Philippines, and Hong Kong. The contractor is a Malaysia contractor company. So we should use the standard form of contract for international construction project. And FIDIC is the most Professional than others. According to the case study FIDIC(yellow book, Conditions of Contract for Plant and Design-Build ) the most suitable for this project. Through the case study. I to procurement, tendering, standard form of contract have more deep understanding.

Marketing at vanguard Essay

Vanguard prides itself on providing low cost and high value to the customer and it is Vanguard’s core competency. However, Vanguard’s world changed when in mid-2003, Vanguard’s niche market was invaded by commercial banks, investment banks and insurance companies due to deregulation in the financial services industry. Vanguard took advantage of the Internet technology for customer transactions and other innovations to offer no load funds to the investors. Vanguard successfully employed Six Sigma methodologies in order to continue to offer high value at the lowest cost to the customer. Some of the threats that could endanger Vanguard’s prosperity or survival in the future include excessive customer segmentation where the varied offerings available confuse the customer and the investment brackets are not particularly transparent. Vanguard could encounter a significantly challenging situation if it is inadequately prepared to compete with the influx of firms in the industry. At the present time, Vanguard does not have  a clear marketing strategy that fits in well with overall vision of the company. For example, Vanguard is uncertain where sales and marketing efforts fit in the corporate dashboard. The dashboard is a communications tool that offers an overall view of the condition and performance of the company in key indicators or drivers for success. Management was constantly provided with the dashboard and updates at board meetings. Thus, Vanguard efficiently used this tool to organize its marketing and sales efforts in support of the overall strategic objectives. Vanguard has to take proactive steps in order to guard against unusual declines in stock market indexes. In addition to insulating their margins and maintain their market presence during times of economic downturn, they have to ensure that continue to deliver superior customer service than their competitors. For example, client satisfaction is above expectation during boom years. However, customer satisfaction is intertwined with market performance. Vanguard should continue to educate the customer of staying the course and emphasizing the advantages of long-term investment strategies. Analysis Vanguard is torn between staying the course and going the investment company route where it can provide a whole array of products and services to everyone similar to one-stop shopping rather than focusing of customer segmentation. There is a tradeoff identified in the SWOT analysis where offering the customer the lowest cost cannot successfully co-exist with high value at Vanguard. Vanguard can only offer the customer with the low cost, as it is not expending many resources in its marketing efforts. Vanguard has the option of pursuing international expansion at this time. However, it has not developed a concrete strategy on how to compete in the United States in times of economic downturn as well as in face of increased competition. If Vanguard expands overseas, it is not expected to perform well as these competencies are absent in its overall strategy. How can Vanguard be expected to compete in face of other challenges such as  institutional and regulatory hurdles as well as smaller populations overseas? Marketing segmentation was a competency that has worked for Vanguard in the past. However, customers may resent excessive categorization based on perceived investing habits or income extrapolations by Vanguard. The customers may view ‘Vanguard’ as a Big Brother who pries into his or her personal lifestyle by monitoring their investment trends and then tailoring an investment plan for them with those assumptions. If you examine the potential target market sizing, the United States presents a wide array of opportunities with its varied ethnic groups. Companies such as Metlife and Citibank have done well by tapping into those markets and creating an investment niche. Rather than market segmentation based on investment habits, age or income; it may be advantageous for Vanguard to pursue these markets after conducting market tests or investment studies. Even if Vanguard decided to ‘aggressively’ target certain niche targets in its sales and marketing campaign, the potential dividends reaped from doing so are far expected to outweigh the costs as it currently spends about 20 cents out of every $10,000 invested to drum up new business which is well below industry norms. Certainly newspaper advertisements as those presented in Exhibits 7 and 8 in ethnic newspapers and print media should not become a financial setback to the company and eat up a significant portion of the sales and marketing budget. Vanguard has prided itself for innovation and dedication to continual improvement in the financial arena. Perhaps, Vanguard can benefit from its sales and marketing efforts if it is dedicated to ensure development and maturity of the program. One solution toward this goal is to brainstorm a clear vision and mission statement as to what the long-term aims and objectives of the sales and marketing program are and how will they complement the overall strategic objectives of the company as a whole, not just the four individual business units. Recommendations The dashboard at Vanguard is a critical tool to evaluate and assess performance. Vanguard should move ahead and incorporate reliable sales and marketing growth data into the dashboard metrics in order to ensure that marketing is presented as an avenue to support the achievement of goals in the various businesses. Vanguard would greatly benefit from partnering with brokers in order to garner a better share of the clients’ holdings from other financial institutions. It should consider investment in increased customer awareness and education in order to so. In terms of advertising, Vanguard should institute a customer referral program that encourages existing customers to actively voice their loyalty and satisfaction with the service they have received to prospective clients. Tasteful and creative advertising and marketing efforts that reaffirm Vanguard’s core beliefs of ‘staying the course’ and themes of long-term investment should be implemented. Prospective Vanguard customers are usually lured in by the highest money market account interest rates offered and not by fancy commercials or elaborate marketing efforts. Vanguard should not consider international expansion at this time as part of its growth strategy at this point in time. It should focus primarily on the Unites States where even a single digit market share gain and translate into significant revenues.

The Legacy Of Henry Ford - 915 Words

Henry Ford once said â€Å"When everything seems to be going against you, remember that airplanes take off against the wind, not with it†. Henry Ford was one of America s foremost industrialist so he would know. He revolutionized assembly line modes of production for the automobile. Everyone if faced with adversity at one time or another. Every person that you have ever met has experienced hardships of their own. Mine just so happens to be my heart. That sounds awfully sentimental but that’s not what I mean at all. I was born with ventricular bigeminy, which is a heart arrhythmia where there’s a continuous alteration of long and short beats. This is usually due to the ectopic heart beats occurring so frequently that there is one after each sinus beat, typically premature ventricular contractions (PVC’s). To add to it, one of the ventricles that are supposed to close when you are born never closed in my heart, making a decent sized hole. Although it was cl ear in an EKG (an electrodiagram which is used to check for problems with the electrical activity of your heart), they didn’t find anything until I was 16 and went into the emergency room for the first time with dehydration. They kept me for three days trying to figure out what was going on with my heart, and since than, testing to my heart has been a regular thing. At that point, because they didn’t catch it in infancy, my heart beat was my own. I had lived my entire life with heart issues, and what other peopleShow MoreRelatedThe Legacy Of Henry Ford1052 Words   |  5 PagesHistorical Leader Henry Ford Henry Ford is a well-known historical leader who was born in Michigan in the year 1863 and later died in the year 1947. (Leadership With You). During his lifetime, Ford accomplished quite a bit and was a highly successful leader during his time. Ford stood up for what he believed in, while by being a peace candidate during his time running for office, and openly opposing World War II. (Leadership With You) Not only did Ford speak his mind and impressively perfectRead MoreThe Legacy Of Henry Ford1274 Words   |  6 PagesHenry Ford was instrumental in revolutionizing modern day America with his innovations in the manufacturing industry. His modernistic ideas that led to the creation of the Model T and assembly line were never heard of before. Ford’s development dramatically decreased assembly time of the Model T from twelve hours to less than six hours. His Model T was the first to be within economic reach of the everyday man. However, Ford didn’t always see himself as an inventor, or even an innovator. He spentRead MoreHenry Ford s Lasting Legacy1483 Words   |  6 PagesHenry Ford’s Lasting Legacy â€Å"Any customer can have a car painted any colour that he wants so long as it is black.† (Henry Ford). Henry Ford is one of the world’s most renowned leaders for the automobile industry. The son of a farmer, Ford has always been interested in how things worked. He has improved the models of his cars to make manufacturing them faster and more efficient by using assembly lines. He also set a balance between his employees’ wages and hours worked. Ford never stopped innovatingRead MoreThe Legacy Of The Great Gatsby By F. Rockefeller, Andrew Carnegie, Morgan And Henry Ford1168 Words   |  5 PagesRockefeller, Andrew Carnegie, J.P. Morgan and Henry Ford this five legends are the one’s responsible the economic boom in the 1800’s. all the innovation made was what make the big business in America. By the development of railroads, financial systems, etc. coming from nothing this men’s create the concept of what really was the American dreams whi ch all of us today look so desperate to accomplish. Continuing on, lets not forget that Henry Ford made possible for middle class to be able to affordRead MoreThe Success Of Henry Ford1451 Words   |  6 Pagestogether is a beginning; keeping together is progress; working together is success.† -Henry Ford. This quote was one of the key ideas that led him to success. Henry Ford went from working on his family s farm to mass manufacturing cars. Early on Henry Ford realized his goal in life, he has countless achievements, and has a forever lasting legacy. To begin, Ford had an interesting childhood. On July 30, 1863, on the Ford family farm, an innovator was born. He got his education in a one room schoolhouseRead MoreHenry Ford : The World s Most Influential Leader1659 Words   |  7 Pagesplethora of leaders, Henry Ford was by far one of the most influential. Mr. Ford played a major role in the history of America from boycotting the great war to enhancing the assembly line, and modern transportation technology. Henry Ford was the world’s most influential leader. From founding one of the worlds most successful car companies, to having a major influence on WWI, he has profoundly shaped the 20th century and left an impact on every single one of our lives. Although Mr. Ford is consideredRead MoreHenry Ford And Steve Jobs915 Words   |  4 PagesThe name Henry Ford is notorious in America, and is mostly related to Ford Motor Company and the assembly line, but his name means far more than that for most Americans that lived in his time period. Considered the Steve Jobs of his time, Henry helped advance the manufacturing industry and make products affordable to the masses. Henry Ford and Steve Jobs both changed the world by making their products affordable, increasing production of their items, and influencing future products. Henry Ford’s legacyRead MoreHenry Ford and the Model T Ford789 Words   |  3 Pagesthe Model T ford by Henry Ford. Hitting it off with the entire nation, The Model T Ford was a smashing success. People would say that when the farm was under Henrys control. They would not see any tools. Henry ran his farm the way of the â€Å"future†. Henry ran a very efficient farm however this was not what he wanted to do with life. As we already know Henry wanted to create the first car. Ford was raised on a small farm ran by his father outside of Detroit (Mitchell,1). As a child Henry was very interestedRead MorePorter s Five Forces Model1137 Words   |  5 Pagestheir product. However, suppliers can have catastrophic effects on an automotive producer when their products fail and need to be recalled. For example, Firestone produced faulty tires equipped to the Ford Explorer which caused over 250 deaths, billions of dollars in losses and the collapse of the Ford Explorer product line [5]. The fourth facet of the Porter’s Five Forces model, substitute products, has relatively low implications on the automotive industry but is largely determinant on a varietyRead MoreA Biography Of Henry Ford1138 Words   |  5 PagesA Biography of Henry Ford Henry Ford was an American industrialist, best known for his pioneering achievements in the automobile industry. From humble beginnings he was able to create a company that would rank as one of the giants of American and World industry long after his death. There is no doubt that Henry Ford was a successful business man. The Ford Motor Company, Henry Ford s legacy, has left its mark on every continent in the world. However, Ford didn t gain his success solely on